Lifestyle

Welcome to Jeremy Aykroyd Design and to my first blog. I am proud to share an array of my projects. Each has its own character. Each presents a culmination of ideas and energy that has been poured into each distinct interior. Reflected upon the page, are years of learning and discovery, trial and error and success in creating interiors that are at once inviting and timeless.

Design and décor mean many things and can be different for everyone. For some its about function and practicality. Others prefer to emphasize a grand statement, making their home a showpiece. For another, the décor is strictly personal and not about “fitting in” or pleasing others. Ultimately design and the art of interior decorating is about lifestyle.

When approaching a new project, there are naturally many concerns needing to be addressed. But what I always make a point of taking into regard are the many aspects of a clients’ lifestyle. A client living and working in London, England for example, will have a very different life compared to someone who’s home is in New York. The local culture and history needs to be considered. Climate and location. Architecture also plays a critical role as do fashion and traditions. Together these different elements add up to the common vernacular. Each plays an important role in shaping and affecting how someone lives their life and in turn, the way in which that person interacts with their environment.

A designer’s responsibility is to be aware and to take into account each of these elements, going beyond providing beautiful furniture, lighting and drapery.

Creating an environment that is reflective of all these values in concert with each other, result in something that is beautiful, practical and beyond expectations.